Adtek.io

When conceptualizing the brand, I established two main premises:

1. The brand should reflect its German roots.
   Adtek is a German company, and I aimed to showcase that through its visual identity. I determined that the best way to achieve this was through the company's font family, VAG Rundschrift, which was also the official font used by Volkswagen AG in 1964.
   

2. The brand should stand out clearly from its competitors.
   Initially, I envisioned using dark colors as the primary visual element to achieve this differentiation. However, after conducting several tests, I discovered that it was more effective to incorporate vibrant, saturated colors in contrast with lighter hues.

After defining the brand style, the concept for the website quickly materialized. Within one day, the overall look and feel of the site was established, and a full working prototype was live within a week. Although the website appears to be complete, some sections, such as payment plans and memberships, are implemented but not visible to the public.

Regarding the technical aspects, I opted to use Jekyll as the project's backbone, SCSS to expedite the styling process, and jQuery for DOM manipulation and visual effects.

The entire project, from start to finish, took only two weeks.